Structured Data

What is Schema.org?
Structured Data Guide for Google AI 2026

📅 June 8, 2026 ✍️ Scanliq Team ⏱️ 6 min read

Schema.org is a markup standard that describes your web page's content to search engines and AI systems in machine-readable language. It was jointly developed by Google, Microsoft and Yahoo. By 2026, AI systems like Google AI Overview, Perplexity and ChatGPT treat sites with Schema.org data as priority sources.

Simple explanation: Without Schema.org, AI reads your site as plain text. With Schema.org, it knows "this is an article, written on this date, by this author, about this topic." That's a big difference for AI.

Why Is Schema.org So Important?

When AI systems crawl the web, they need context. Is your page a blog post, a product page, or a FAQ? Who wrote it? When was it published? Schema.org communicates all of this clearly.

Google AI Overview treats sites with structured data as more trustworthy sources and surfaces them more prominently when generating answers.

Most Common Schema Types

Article

For blog posts, news and articles. Includes author, date and content information.

Organization

For company and institution pages. Includes name, address and contact details.

WebApplication

For web tools and apps. Used by tools like Scanliq.

FAQPage

For frequently asked questions. Google displays these directly in answer boxes.

Product

For e-commerce products. Includes price, stock status and reviews.

BreadcrumbList

For site navigation structure. Enables breadcrumb display on Google.

How to Add JSON-LD

The easiest way to add Schema.org — and the method recommended by Google — is JSON-LD format. It's added as a script tag in your HTML page's <head> section. No changes to your existing HTML structure are needed.

Article Schema for Blog Posts

JSON-LD — Article Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "description": "Article description.",
  "author": {
    "@type": "Organization",
    "name": "Your Site Name",
    "url": "https://yoursite.com"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Site Name"
  },
  "datePublished": "2026-06-08",
  "dateModified": "2026-06-08",
  "url": "https://yoursite.com/article.html"
}
</script>

Organization Schema for Company Pages

JSON-LD — Organization Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "description": "Company description.",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "email": "info@yoursite.com"
  }
}
</script>

FAQPage Schema for FAQ Sections

JSON-LD — FAQPage Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Question 1?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer 1."
      }
    },
    {
      "@type": "Question",
      "name": "Question 2?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer 2."
      }
    }
  ]
}
</script>

Validate Your Schema.org

Use Google's official tool to test your structured data:

👉 Google Rich Results Test — enter your URL or code to validate.

You can also use Scanliq to quickly check whether Schema.org and JSON-LD are present on your site. Find other AI SEO criteria in our AI SEO guide.

Frequently Asked Questions

Is adding Schema.org difficult?

No. You just need to add a script tag in JSON-LD format to your HTML page's head section. You can copy and adapt the ready-made templates in this guide.

Which Schema type should I use?

It depends on your site type: Article for blog posts, Organization for company pages, Product for e-commerce, FAQPage for FAQ sections.

Will Google AI fail to find me without Schema.org?

It can still find you, but without structured data AI processes your content as plain text. With Schema.org you clearly communicate your content's structure and context.

Does your site have Schema.org?

Analyze your site free with Scanliq — check JSON-LD and 9 other critical points in seconds.

Test for Free →

What is Schema.org?Structured Data Guide for Google AI 2026